Many authors/publishers don’t even bother to understand Amazon algorithm and follow a defined process to make sure that people find your books organically first and then by any other means.
Why this is so?
To make sure you get your bread, butter, and much more every month without having to spend huge money on AMS every month on your books.
And, then, imaging taking it to the next level with your AMS skills.
That would be insane. Isn’t it?
Does organic marketing cost money?
Yes, of course, but look at future cost saved.
Your book will be ranked higher. Higher rank means Amazon notice your book. Amazon noticing means cheaper clicks and low ACOS..
Isn’t that a beautiful situation?
I am saying this because I have been there many times.